Is Northern Kentucky a great place to visit? You bet it is! Our destination offers a wide range of experiences to every type of visitor. We have outstanding history, arts, culture and a number of great attractions to explore and enjoy. Our hotels, restaurants and entertainment venues are second to none, and getting around is easy, safe and efficient. If that isn’t enough, we are just across the Ohio River from Cincinnati, and enjoy the benefits of being part of a major metropolitan area and all the great things to do in our region.

Visitors to NKY come from many places, within and outside Kentucky, and a significant number of those coming here are visiting friends and relatives. So it’s nice to know if you live in Northern Kentucky, you have a place where you can showcase your hometown and entertain your family and friends.

Visitors spend money, and create and sustain jobs, which drives our economy and enables our community to benefit in many ways. In fact, Boone, Kenton and Campbell counties account for almost 20 percent of the state’s direct tourism expenditures as reported in the 2012/2013 Economic Impact of Kentucky’s Tourism and Travel Industry.

Many conventions, groups and meetings find their way to NKY due to our geographic location, the wonderful things to do, and the friendly and welcoming service they receive. From records we keep at meetNKY, we know that for every room night spent in Boone, Campbell or Kenton County, the average daily expenditure is $219. That includes hotel, restaurant, entertainment, shopping and related expenditures. NKY had 1.5 million room nights in 2013—that’s over $328,000,000 in direct spending. We expect that number to be higher when the numbers for 2014 are finalized.

So what’s the message here? Tourism is economic development and worth investing in. There are many benefits to those destinations whose communities believe in and support tourism. We’re fortunate to have such a community here in Northern Kentucky. Our public officials, our community partners, our stakeholders and our fellow residents fully support our efforts to promote and sell NKY. That’s good news, because it’s becoming more challenging than ever to compete with other destinations, and we’ll continue to need a strong measure of support and investment to be successful. As we know, visitors’ behaviors and attitudes are transforming, and we have to be ready with the right product, technology, promotion and governance to ensure we get our expected share of visitor business going forward. Northern Kentucky is making those investments, as one can see with the wonderful destination assets we have, from the Creation Museum in Boone County to the ever-popular Newport on the Levee in Campbell County. We’re grateful for the wonderful facility we have in the NKY Convention Center in Kenton County, where many groups and conventions take place year round.

So remember, tourism is economic development with benefits for both visitors and residents. It’s definitely a win-win situation for all, and we’ll continue to build upon our destination to ensure we have a top-notch product that reflects the many wonderful things NKY has to offer. And we thank you for your support in making that happen.